Monthly Archives: January 2015

  • Search Markeing Lessons from WWII

    An Un-hole-y Search Marketing Lesson from World War II

    Posted on January 18, 2015 by tedives in Technical.

    Today we have a cautionary tale for you about the Statistical Research Group, a group of scientists based out of  Columbia University during World War II.   This group did research for the Military, including work on the fuse for the atomic bomb, optimal amounts of explosives in shells, and aircraft survivability.  Members included top […]

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  • The perfect landing page

    The Perfect Landing Page – Found on the Back of a U-Haul Truck

    Posted on January 18, 2015 by tedives in Technical.

    I was driving back from New Hampshire yesterday after hiking to the top of Mt. Jackson with a Scout Troop, when I saw a U-haul truck with a very interesting advertisement on the back.  You can click on the picture to enlarge it – it’s an ad for a partner of U-Haul called “eMove”…the URL […]

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  • Website Redesign Considerations for SEO and PPC

    Posted on January 18, 2015 by tedives in Technical, Uncategorized.

    Many of my clients tend to start out an engagement by making various website changes, and often they are even already in the middle of, or about to embark on, a complete website redesign. There are numerous articles and books about how to optimize website designs, but for SEO and Paid Search, there seem to […]

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  • SMX West 2015

    Posted on January 13, 2015 by tedives in Event.

    Search Marketing Expo West 2015!  On March 3-5 you will have the opportunity to better understand SEO, AdWords, international search, social PPC, local search or social strategy at an SMX Workshop. I’ll be speaking in the Analytics track on “Tactics to Simplify Complex Campaign Tracking”, with Jane Morgan of JEM9.com. Tactics to Simplify Complex Campaign […]

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