Search Marketing Expo West 2015! On March 3-5 you will have the opportunity to better understand SEO, AdWords, international search, social PPC, local search or social strategy at an SMX Workshop.
I’ll be speaking in the Analytics track on “Tactics to Simplify Complex Campaign Tracking”, with Jane Morgan of JEM9.com.
Tactics to Simplify Complex Campaign Tracking (#smx #31D)
To understand any marketing campaign, you must collect and analyze performance data. But unless you collect clean, structured data, no amount of analysis is going to help you improve things. In this session, you’ll learn how to properly set up Google Analytics to track conversions and how to export that data into Google AdWords for analysis. You’ll also come away with a deep understanding of the benefit of standardizing your manual campaign tagging for properly tracking display, email and social marketing efforts.
To register or learn more about SMX West 2015 please visit: SMX West 2015