Our Approach

smx-3 Personal Attention from an Industry Thought Leader

Clients receive personal attention from Ted.  We meet regularly to review progress and plan ongoing work, clients receive prompt and thoughtful responses to emails and phone calls, and we work to continuously improve results.

Ted writes on a variety of online marketing topics with a special emphasis on SEO, has spoken at the leading online marketing conference SMX, and also writes occasional columns for SearchEngineLand.

Our commitment to efficiency and process improvement allows us to “punch way above our weight” and deliver large agency results – with all the benefits of attention that a smaller consultancy can bring to bear.  We are constantly documenting procedures, which our resources in India then execute on for clients on a monthly basis; this allows us to be efficient and frees us up to focus our time on “game changing” improvements for client’s accounts that have the potential to increase business for them.

Up-to-Date Industry Knowledge

We work hard to keep our clients abreast of, and even ahead of, the constant change that is the search marketing landscape.  Google and Bing are constantly testing new algorithms and rolling out new features; practices that were commonplace yesterday are soon in the dustbin of history.
 
This is why we focus primarily on search marketing, and really only get involved in social media to the extent of helping our clients get started; there is so much to keep up on, it’s a huge challenge just to keep up with the search marketing field.

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The Benefit of Experience

When we work on your account, you have the benefit not only of recent experience (three years at an online marketing agency, three years as an independent consultancy), but also a twenty-eight year career in technology, including experience at Apple and Microsoft.

Ted has deep experience at technology companies ranging through every layer of the information technology stack, previously served as Vice President of Product Management at The Search Agency, and is a co-inventor on multiple bid optimization, tracking, and attribution patent applications.

Comprehensive Services

Our online marketing consulting engagements typically  focus on performing exhaustive research of the keyword space, both for Paid Search and SEO planning, campaign development, analytics installation and tuning, and ongoing reporting and campaign improvement.

Some engagements are totally turnkey; in others, we work as an extension of the client’s internal marketing team – both training and acting as a “second set of eyes” for an in-house marketer.