The folks over at Acquisio have a really interesting series of expert interviews they filmed at SMX West they are putting out now. They spent some time chatting with Ted Ives about optimizing display campaigns, thoughts on the SEM tools space, and how helps SEM account managers improve performance. You can check out the interview […]Continue Reading... Comments Off on Acquisio Interviews Ted Ives at SMX
Ted Ives spoke recently at the SMX East conference in New York City. The various SMX Conferences are a great way to get up to speed on what’s happening in the SEM industry, ranging from hearing about Google’s recent (and constant) changes, to sophisticated strategies for optimizing accounts. We highly recommend these conferences; they’re great […]Continue Reading... Comments Off on SMX Display Network Panel Discussion
Suzanne McDonald runs a terrific organization called Newport Interactive Marketers, it’s essentially the local Rhode Island “Meetup” for marketers, with a bent towards online, social, and audience development topics. I had the privilege of speaking to the group last night in a fantastic venue – the Newport Vineyards. What a great location, weather, and evening! […]Continue Reading... No Comments.
Search Marketing Expo West 2015! On March 3-5 you will have the opportunity to better understand SEO, AdWords, international search, social PPC, local search or social strategy at an SMX Workshop. I’ll be speaking in the Analytics track on “Tactics to Simplify Complex Campaign Tracking”, with Jane Morgan of JEM9.com. Tactics to Simplify Complex Campaign […]Continue Reading... No Comments.