Google Ads is a fantastic tool for advertising for your business, but getting set up for success is key. One of the major items to pay attention to is what keyword match types you’re using in your account. Understanding the four match types, what they do, and when to use them is critical to an […]Continue Reading... Comments Off on Google Ads Keyword Match Types: Strengths and Weaknesses of Google Ads Match Types
Recently, Google Ads had some changes that make it more difficult to exclude mobile traffic. Many advertisers, particularly B-to-B ones, prefer to completely exclude mobile traffic for performance purposes. Teenagers playing video games for instance may not be the best target for enterprise software; and if your call to action involves viewing a white paper […]Continue Reading... Comments Off on Google Ads Placement Exclusions for Mobile Traffic
How to Bulk Upload Structured Snippets into Google Ads / Google Adwords Google Ads has various “extensions” you can associate with ads, at the Ad Group or Campaign level. These are essentially additional elements that show below your ad. Callout extensions can be thought of as bullet items; sitelinks are like callouts except clickable links. […]Continue Reading... Comments Off on How to Bulk Upload Structured Snippets into Google Ads
If you don’t have the time or knowledge to manage your own AdWords campaigns, it’s time to ring for help. You have two options; first, you can hire an SEM agency, which has the advantage of bringing multiple people with different specialties to bear on the account – an account manager, someone who handles tracking […]Continue Reading... Comments Off on Freelance Google Ads Managers – Where To Find Google Ads Management Services
Having negotiated, and signed, numerous Google Ads management contracts with clients over the years, I do have substantial business experience in this area; that said, I am not a lawyer, and you should run any contract language by one to make sure that whatever you are doing is appropriate for your business. That all said, […]Continue Reading... Comments Off on Google Ads Management Contracts – What Should They Cover?
Online marketing agencies are similar in many ways to more traditional advertising agencies, but there are four AdWords management pricing models they use: – Percent of Spend – Flat Fee – Hourly Rate – Performance Deals Percent of Spend AdWords Management Pricing Model For monthly media spends of $20,000 or more (let’s say for instance […]Continue Reading... Comments Off on Google Ads Management Pricing Models and Fees – What’s Typical?
Why is my Google Ads Campaign Getting Zero Impressions? How to Troubleshoot. Launching a campaign in Google Ads can be exciting in small ways – you can’t wait to see what kind of searches you’re pulling in, resulting from all that hard work in organizing the campaign. Sometimes though, you will launch a campaign or […]Continue Reading... Comments Off on Why is my Google Ads Campaign Getting Zero Impressions? Troubleshooting AdWords Campaigns with Zero Impressions
Many companies never bother to trademark their company name, or key brand names of their products. This is a mistake, both from a general business perspective but also especially from an online marketing perspective. If your competitors use one of your brand names in their ads, Google’s policy boils down to – you can […]Continue Reading... No Comments.
Today we have a cautionary tale for you about the Statistical Research Group, a group of scientists based out of Columbia University during World War II. This group did research for the Military, including work on the fuse for the atomic bomb, optimal amounts of explosives in shells, and aircraft survivability. Members included top […]Continue Reading... No Comments.
I was driving back from New Hampshire yesterday after hiking to the top of Mt. Jackson with a Scout Troop, when I saw a U-haul truck with a very interesting advertisement on the back. You can click on the picture to enlarge it – it’s an ad for a partner of U-Haul called “eMove”…the URL […]Continue Reading... No Comments.