The folks at SearchEngineLand have started publishing my 3 part series on how to be a good SEM account manager, starting with: >Part 1 – How to avoid getting fired< The rest of the series will focus on how to optimize your account and deliver conversions, and how to get more responsibility. Stay tuned! […]Continue Reading... No Comments.
Google recently announced their elimination of ads in the sidebar on the right, and for “highly commercial queries”, the inclusion of up to four ads on top of organic results (often you’ll also see a few ads at the bottom of the screen, but those aren’t going to get many clicks). There are a variety of opinions […]Continue Reading... No Comments.
Many companies never bother to trademark their company name, or key brand names of their products. This is a mistake, both from a general business perspective but also especially from an online marketing perspective. If your competitors use one of your brand names in their ads, Google’s policy boils down to – you can […]Continue Reading... No Comments.
Suzanne McDonald runs a terrific organization called Newport Interactive Marketers, it’s essentially the local Rhode Island “Meetup” for marketers, with a bent towards online, social, and audience development topics. I had the privilege of speaking to the group last night in a fantastic venue – the Newport Vineyards. What a great location, weather, and evening! […]Continue Reading... No Comments.
Today we have a cautionary tale for you about the Statistical Research Group, a group of scientists based out of Columbia University during World War II. This group did research for the Military, including work on the fuse for the atomic bomb, optimal amounts of explosives in shells, and aircraft survivability. Members included top […]Continue Reading... No Comments.
I was driving back from New Hampshire yesterday after hiking to the top of Mt. Jackson with a Scout Troop, when I saw a U-haul truck with a very interesting advertisement on the back. You can click on the picture to enlarge it – it’s an ad for a partner of U-Haul called “eMove”…the URL […]Continue Reading... No Comments.
Many of my clients tend to start out an engagement by making various website changes, and often they are even already in the middle of, or about to embark on, a complete website redesign. There are numerous articles and books about how to optimize website designs, but for SEO and Paid Search, there seem to […]Continue Reading... No Comments.
Search Marketing Expo West 2015! On March 3-5 you will have the opportunity to better understand SEO, AdWords, international search, social PPC, local search or social strategy at an SMX Workshop. I’ll be speaking in the Analytics track on “Tactics to Simplify Complex Campaign Tracking”, with Jane Morgan of JEM9.com. Tactics to Simplify Complex Campaign […]Continue Reading... No Comments.